Analysis of digi pack

Pixie Lott- Turn it up  ( indie/pop)

Pixie Lott is an electro pop artist. This is her first album (Turn it up ) although she is not indie  i have decided to do an analysis on this artist as she has a similar image to our artist. she is also very new to the music industry and  has only been on the music scene for a short period ( from summer of 2009 with her first hit 'mumma do '). We are also aiming at the same target audience. She aims at girls of 16+, but also appeals to boys as she she shows slight voyeuristic features as in seeming like ' the girl next door'.

This is the album cover
It is a close up shot of Pixie, with her iconic back combed hair. Although their is no eye contact she is showing voyeuristic characteristics, she is drawing the audience in by the way she is looking toward the direction in which the case is opened, by having the sight line at her eyes its creates a slight sex appeal as the artist is drawing the audience to her eyes. Their is also a sticker on the top left corner advertising pixie Lott's three hit records. This help to advertise whats on the CD and also makes the album seem familiar as the buyer will be familiar with some of the songs .

The second Page of the Digi pack booklet includes , Track 1 and 2 with their song lyrics and song titles. They are in a pastel blue back ground with a pale blue cross which symbolises the X in Pixie. The opposite page is a picture of the artist with more voyeuristic characteristics. This is the artist creating a different image to what can be seen on the cover.

Page 3 consists of a green back ground, with a lighter green X. with the  songs continuing on from the previous page.


The denotation of page 4 is the artist in with Bright coloured lighting, with her signature hairstyle, the connotation of the bright colours are to create a different image for the artist, this makes her seem less serious and pouty.

Page 5 is a continuation of the lyrics from the previous page . The background is a darker purple with a lighter purple cross.

Page 6 continues with the previous layout where their are lyrics on the left page and a picture of the artist on the right. In this shot the artist is showing More sex appeal with the m-e-s- of the picture, she is wearing a black dress and darker make up.

Page 7 and 8 is a double page long shot of the artist showing voyeuristic characteristics. This is to appeal at an older audience as she is trying show her maturity. But the out fit she is wearing is to lower the sex appeal by wearing a girly pink dress.

Page 9 is a continuation of the song lyrics, on a pink back ground with the signature X.

Page 10 is a casual image on the artist in shorts, a t-shirt and her signature hairstyle. This adds to her image of the girl next door.

Page 11  includes the last song and lyrics.  It then follows on with a list of acknowledgements for each of the songs ,this includes writers and co writers etc.

Page 12 is based solely on acknowledgements , advertising her website and the record labels she is signed to.

Page 13  is a thank you from the artist , with a hand written signature. This makes it more personal from the artist to the audience.

Page 14 a whole page of smaller tiled images, which are personal images of the artist. This makes the artist seem 'normal' which can make her more relate able for her target audience.

The back cover is a close up of the artist looking straight at the camera, with a pouty expression,  this is creating more sex appeal then the from cover , as the sight line of the artist contains voyeuristic characteristics as she is making eye contact with the audience.

The back cover of the CD case is a long shot of the artist, creating a sex appeal through the m-e-s, she is wearing black leggings and a baggy top.