Audience Feedback

We were asking audience for their feedback on the video consistantly through out the editting process of our music video. We did this via facebook, youtube and face-to-face questionaires.
We got audience feedback through out the editing process to be sure that we were meeting the majority needs of the audience, changing a couple of the things that they had problems with.
for example:

• Where there are cross shots between the atrtist playing the piano and clapping. We had originally used quick takes switching between the same two angles but some audince said that this felt like it went on too long, it became reptative. So we changed it by adding in a mid shot from the other side of the artist (but still keeping to the 180 rule). This also had the advantage of establishing where our artst was (empty performing hall) and the instrument she was playing (a black grand piano).
• There was a scene we had near the beginning, just before the lyrics, which was of the train driving along the track but the audience said it was a bit boring. We realised from this that it was the wrong image for our artist, it made her too serious too soon, we needed something more upbeat and child-like. We changed it to the young boy waiting at the station and jumping for joy.
• Throughout the video there was different lighting (this was not on purpose, we were relying on natural lighting which of course changed through the day) and some audience said it looked wierd so I changed the saturation level on the duller scenes to make them as bright as the brighter scenes. This also helped us to further protray the artist's personality.
• However, there were some audience feedback we deliberatly did not take into account. Some thought the heart was too cheasy. This is because the majority liked it and the video was meant to be cheasy and cliche.

The fact that we have changed our music video due to audience feedback supports D. Gauntlett's theory that the audience have become a "making-and-doing culture", blurring the line between audience and producers and who has more power over the overall production - audience of producer.
Changing the music video suggests that in our production the audience have more power - this is because we want our product to appeal to their needs, otherwise it would not sell. However, I did not change the heart when given some bad feedback as it was a part of my artist's star image. On the other hand, I also did not change it because the majority gave possetive feedback on the paper heart.